Marketing is a quickly evolving element of any business, making it more critical than ever to adapt and be at the forefront of innovation and creativity. We've all been there, you saw a great advertisement from a competitor, and it gets you thinking… “Why didn't I think of that?" To avoid falling behind on new marketing techniques, we are going to take a look at five reasons aerial photography/videography is an essential component to make your company genuinely stand out.
Let's get to it!
Is an Aerial Perspective Important? Coming up with a creative, strategic, and impactful marketing campaign is something every company deals with at some point. Having a great product or service is simply not enough, so how will you get the word out? Aerial photography has gained a lot of popularity over the last few years due to its unique ability to capture people’s attention instantly. To further prove this point, let's look at a statistic posted by the leading real estate website, Zillow.com. "According to Multiple Listing Service Statistics, properties with accompanying aerial imagery are 68% more likely to sell than properties without aerial imagery, and that number is only increasing." -Tyler Nicely, Zillow.com At this point, you are probably thinking, well, that is great for a realtor, but how does this statistic apply to other types of marketing? The fact that these properties will likely sell faster due to aerial photographs speaks volumes about how intriguing aerial photography is. Be honest, would you prefer to look at a picture from the ground or from up above? As social media channels continue to fill up with content from your competitors, it is vital now more than ever to stand out amongst your competitors. Imagine having stunning aerial photographs of a new home, commercial building, or maybe a video for a new travel campaign. The point is that aerial photography is changing the way companies are marketing their products/services regardless of what you are marketing. Let's get to the 5 Ways to Enhance Your Marketing Efforts With Aerial Photography & Videography 1 — Increased Social Media Presence It's no secret that social media platforms like Facebook and Instagram are becoming increasingly popular for advertising. Which makes it more difficult for your advertisement to grab the attention of a potential customer as they scroll through their newsfeed. Sharing a drone video on social media is an excellent technique to leverage your existing social media initiatives. Videos are proving to be very effective in social advertising, but a drone adds an entirely new and dynamic experience for your target audience. This type of content can help increase your brand awareness by connecting people with content that they find exciting and will leave them forgetting about your competition when all they can think about is the phenomenal drone footage. 2 — Construction Progress The construction industry has embraced drone technology, and it is easy to see why. The ability to quickly put a drone in the air to determine what the current stage of a project is a huge asset. However, there is an even bigger advantage of utilizing aerial photography when it comes to advertising. A drone can capture daily, weekly, or monthly photos that are helpful by providing visual details about the current phase of the project. Maybe your company is building a new hotel, and you want to drum up interest before it is complete. These aerial images can create interest and give people an idea of what the surrounding area looks like, what amenities the hotel will have, etc.
Construction companies can also feature these images on their website to show potential clients their prior projects.
The whole idea is to keep people informed, interested and engaged, and aerial photography does this in spades.
3 — Promotional Materials
Even in today's digital age, physical promotional materials still play a crucial role in the success of marketing campaigns. Whether it's a brochure, business card, or flyer, there is an opportunity to improve the effectiveness of these materials with aerial photography. At this point in the buyer's journey, this is likely your potential customers first time interacting with your company.
You know what they say, "you only get one chance to make a good first impression." So, why not make that impression a lasting one?
Here is a sample of our sales brochure here at Galactic Droneography:
Notice how the aerial image is visually appealing without distracting the potential customer from the information on the brochure. Well designed promotional materials do a phenomenal job of creating an immersive and informative experience for a potential customer to learn about your business.
4 — Using Drones to Promote Special Events Using a drone to capture an aerial view of a particular event can make that event feel a little more special. Whether it's a grand opening of a new hotel, store, or maybe a large local event, aerial photography can be a great tool to document and publicize it. Drones have been around for some time now, but it seems like we find new ways to utilize the content they create every day. Many event planners are entirely unaware of the creative marketing potential that stems from aerial photographs and videos. Sharing aerial photos/videos before or during an event can be a great way to drive interest on social media platforms and attract people to attend. These images have longterm value for similar promotional campaigns. Having this content will allow you to create a compelling and engaging marketing strategy that will be useful for years to come. Events are all about creating memorable experiences, and being able to provide a glimpse of what that is like from an unconventional perspective adds an abundance of value. 5 — Property Tours There is no better way to show off property than from the air. Not only is it visually appealing, but the elevated view offers insight into the dynamic of the surrounding area. There is this big misconception with drones that aerial footage needs to be from 300 feet. Merely elevating the camera just a few feet makes a world of difference in how we perceive something. Low flying shots over a pool, ocean, or golf course can create a mesmeric experience. Vacation destinations, resorts, and other businesses in the hospitality industry have started to acknowledge aerial photography's advantages, which has led to an increasing demand for high-quality aerial footage in marketing content. Having an aerial perspective can also be a helpful tool for travel agencies and event planners searching for the perfect destination that will meet their client's needs. The key takeaway here: regardless of the application or property type, aerial photography and videography is the future of marketing a property.
Well, that's it! We have now covered the five reasons every marketer should take this technology seriously when planning out a strategic marketing effort. Even if your particular application was not listed, it is evident that the concepts discussed are transferable to any form of marketing. A drone is simply a tool, and with a little imagination, the possibilities are infinite. When hiring a drone service company, it is essential to find someone who understands your vision and can also help craft it along the way to create a phenomenal end product. Here at Galactic Droneography, we want to convey your message by connecting you and your audience with a unique experience that will ultimately generate more leads and strengthen your brand awareness. Are you looking for inspiration? Check out our portfolio, or if you would like to get your project started, feel free to fill out this form for a free quote!